Currently markengold PR is working on the long-term PR campaign for the University of Applied Sciences Europe under the motto “Where great stories begin”.
PR campaigns for your big moment
Our focus as a PR agency lies on generating positive media coverage for our clients. A long-term PR campaign is an additional tool, besides regular PR activities and measures, for communicating the companies’ messages to the media and building stronger brand awareness.
Public Relations campaigns can be executed as a stand-alone communication tool or in addition to an advertising or a marketing campaign.
Campaigns can be a very powerful “self-assertion” tool if executed correctly. Every successful campaign requires designing a witty and original concept in accordance to journalistic quality standards. Adapting the learnings from the client, their product and the market in general is all the more important when creating an original content and theme.
The successful execution requires not only a perfect theme, but also a good “script”: Which media gets what content and which campaign participants play which role in the process. By closely monitoring the media coverage of specific campaign-related topics we can evaluate which journalist might get interested in our campaign content. For this purpose, we personally pitch ideas and campaign-related content to the most relevant editors, only then we do a large-scale distribution of content. In the process and if needed we can customize and change the campaign content to fit into the (new) media agenda.
Another possibility to distribute campaign content is through content marketing.