In the last few years social media has become one of the most important agenda building tools. Nearly every journalist uses them as a source of information. Therefor Twitter and Facebook are great tools to disseminate public statements. Those statements are picked up by online or classic media. It is often the case that media publish the exact wording as seen in a social media post. Influencers, next to journalists, have become one of the most important distributors of news, messages or stories.
In this way, we can bypass the classic gatekeeper and distribute our messages to the reader and benefit from the influence of social media.